How financially literate is the Swiss population?

Interesting insights from the True Wealth blog

In the past, you trusted your bank advisor and were the center of attention. Today, you are often just a number – with standardized advice and hidden costs. Your return? Limited. Your control? Minimal.

Big banks rely on high fees and self-serving products.


The solution? Modern wealth management that puts you at the center – cost-efficient, transparent, and flexible.

True Wealth brings technology and independence together:

For your free assets: ETF-based wealth management – invested in liquid assets.

For your Pillar 3a: tax-optimized retirement provision – integrated into your wealth management.

In the children's portfolio: expertise and wealth building for the next generation.

The future of online wealth management:

See for yourself how you can invest with our sample portfolio.

True Wealth, online wealth management. Intuitive, transparent, cost-efficient: invest and build wealth with ETFs.

True Wealth – Online wealth management in Switzerland

Talk – Wie investieren Jugendliche?

Starting to invest at the age of 13, 14, or 15? For many, this sounds unusual, but for Jasmin and Gabriele, it's perfectly natural. In this episode of Coffee Talk, Felix Niederer talks to the two of them about how they got started in investing, their long-term goals, and how their generation deals with money. 

Jasmin and Gabriele, young investors

Talk – How and why do young people invest?

Felix Niederer talks to Jasmin and Gabriele about early investing, long-term goals, the role of parents, and how young people deal with stocks, ETFs, and cryptocurrencies.

How and why do young people invest?

Negative again: SNB money market interest rates

Warum entpuppt sich aktives Management häufig als brotlose Kunst?

Mit aktivem Handeln möchten Fondsmanager eine Überrendite erreichen, also ihren Vergleichsindex schlagen. Doch oft resultieren hohe Kosten und eine unterdurchschnittliche Performance.

Deshalb sind passive Fonds vor allem langfristig die bessere Wahl. Im aktuellen Coffee Break erfährst du, wie aktive Fonds im Vergleich zu ETF abschneiden. 

Investierst du passiv – oder zahlst du für aktives Fondsmanagement?

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#46 Aktive vs. Passive Fonds: Wer schlägt wen?

Everyone handles money differently. Some are conscientious savers, while others spend freely. In between, there are all kinds of characters. However, most of them have one thing in common: they don't like to talk about money.

Interest rates are back to zero. How can I invest my money in Switzerland?

Are you still receiving interest? In the current zero interest rate environment, online wealth management is a cost-effective way to invest money passively for the long term.

Investing money in Switzerland: How to invest effectively

#61 US-Nachlasssteuer: Warum auch Nicht-Amerikaner steuerpflichtig werden können

Heirs of US stocks or ETFs worth 60'000 US dollars or more are required to report this to the US tax authorities. Find out everything you need to know about US estate tax and what Swiss investors need to be aware of.

#61 US estate tax: Why non-Americans may also be liable for tax

Heirs of US stocks or ETFs worth 60'000 US dollars or more are required to report this to the US tax authorities. Find out more about US estate tax.

The financial world has changed.

Wealth management can be so simple

Interesting posts from the True Wealth blogSee all

Talk – How and why do young people invest?

Interest rates are back to zero. How can I invest my money in Switzerland?

#61 US estate tax: Why non-Americans may also be liable for tax